Thursday, 26 June 2014

Analysis of Current Market Trends

There are a few competitors to the game, in a few completely different genres

FIFA 14- FIFA 14 is the biggest selling football game, and has managed this for a great number of years, due to the fact that the gameplay is regarded as the best on the market, however in past years, PES has come close. FIFA has the advantage that it has licenses to the greatest number of leagues, teams and players, which is sometimes more desirable than the gameplay. It has sold over 100 million copies worldwide and is available on basically all platforms to maximise its target audience.

SIMS- The sims 3 has sold over 10 million copies worldwide and is one of the most successful PC games ever. This is due to it being a game that involves both genders as well as having no particular age limit as it helps escape reality and make a world of your own. It is so popular as it was one of the first games of its genre. Since its initial game, SIMS have made a variety of other games and expansion packs available on more than just PC making it widely accessible.

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